brand development
In the development of new brands, the desired overall effect is considered. What brand character or brand personality should be perceived? What emotions should be expressed? What impulses should be triggered in the viewer?
OncoSenX shines in fresh green and turquoise colors. The brand unfolds equally strongly in various background variants, requiring receptive planning.
A brand must be resilient in real-life environments in addition to digital applications. Here is a facade with the branding of LIBAKO.
Brands communicate through various parameters that can be adjusted to convey a true personality. They are 'sporty', 'trustworthy', or 'young and life-affirming'. Viewers intuitively understand this meaning. Therefore, brand development is not just about a logo. A logo may be the face of a brand. But a brand personality adds more. That's why the development is focused on the detail.
Your advantage:
When developing a brand, as opposed to simply applying an existing design, it can be fully and tailor-made to address what you want to communicate to the market.
The brand DNA is defined
Even in complex organisms, genetic information consists of only four chemical building blocks. Of course, they must be combined in the right way for an organism to develop.
This explains the purpose of a defined brand DNA: it is the development of principles that determine the creation and impact of everything else. What visual language, colors, fonts, etc., are the right ones to communicate a character solely through design media? Through which elements can emotions be evoked in a potential customer before any personal contact has taken place?
Visualize the brand
This is the concrete phase in which the building blocks of the brand DNA and the visualized values come together to form a complete picture. A brand is created. The selected shapes, colors, and fonts are put into practical applications.
Connections are composed. Visual statements are formulated. Effect is tested. This is now about the fine, final touch. Minimal changes to the typeface, precise definition of color values in the various industrially used formats, the creation of templates for the design of all visual elements of communication. A finished collection of building blocks is created, which will keep the brand alive and form the basis for all new components of the brand.
For the client Dülk & Kosub the essence was extracted and refreshed from the traditional, well-known branding during the development of the brand.
Here, for example, an application on a construction helmet, because for the operation of the company Dülk & Kosub the brand must also survive in such a rough environment.
