WUNSCHGUTSCHEIN
In times of abundance, it becomes more difficult to make precise bullseyes with a gift. WUNSCHGUTSCHEIN makes it possible to simply let the recipient choose for themselves what brings them joy. The concept is to give a card with a specific amount that the recipient can easily redeem in over 500 online shops and over 5,000 stores.
Task:
A rebranding of this consumer brand that focuses on gifting.
Gifting:
This is an expression of positive emotions. The visual elements are reminiscent of being given a gift, wrapping paper and bows, with a heart made of gift ribbon tied in the logo. The enclosed greeting cards invite a few personal lines to the recipient.
