OncoSenX
Seattle-based bio-tech company OncoSenX focuses on therapies to fight cancer through the power of genetics while reducing side effects. Lipid nanoparticles and plasmid DNA are used to target tumor cells. The approach is less invasive while being more precise than many other treatments.
Task:
Branding that conveys scientific information in a fresh and precise way.
Concept:
In the logo, the "O" of the OncoSenX wordmark is "targeted" by semicircles, similar to a target cross, making it look like an "isolated targeted cell". This is how the entire technology is figuratively explained. Blue dominates in various gradations up to turquoise to emphasize objectivity and medical understanding. Green appears as an accent color to indicate hope through positive research and application results.
