PhonoMigo
The way to a hearing care professional is difficult for those affected, because they are aware of a hearing loss, but feel inhibited to deal with it publicly. For this reason, research is usually done anonymously from home, via the Internet. But how do you get reliable information that is brand-neutral?
PhonoMigo is an online magazine about the topic of hearing that is dedicated to informing these people empathetically.
Task:
To create a sympathetic, friendly atmosphere.
Concept:
The word mark is composed of "Phono" for sound, and "Amigo" (Spanish: friend) to create a sympathetic, friendly atmosphere. It's a neutral guide that helps people take listening tests, get to grips with their situation, make connections and make informed purchasing decisions. In terms of design, PhonoMigo is kept in an editorial style to meet the target group with the familiar. Clarity and simplicity are combined here with positive emotional elements.
