turn.bio
This organization focuses on the smallest building blocks of life, DNA. The American company Turn Biotechnologies Inc. specialises in the ageing processes of cells and their reversion through reprogramming. The mission: to make people healthier despite ageing.
Nine main signs of ageing have been discovered (as of March 2020), eight of which have already been reversed by the experts at turn.bio. Five different types of human tissue have already been demonstrably regenerated using the company's technology. Further projects are currently in research and development.
Task:
Develop a complete branding for the company.
Concept:
The logo visualizes "reversion", meaning "a return to the previous state", using interwoven circles and an arrow pointing to the past. In addition, the horizontal eight (symbolising infinity) is integrated. The changing shades of blue emphasize scientific objectivity and the revitalisation of aged cells. The website structures information and mission statements in a clear and easily understandable way. Icons explain the various genetic processes that turn.bio deals with.
